What time is it? If you check your smartwatch, you may find that it's a text message past a Twitter notification but if you check the zeitgeist, you'll find that it's wearable tech time.
After more than a year of relegation to 'next big thing' status, the smartwatch is finally breaking out into the mainstream with the likes of the Samsung Galaxy Gear and Sony Smartwatch 2 following where Kickstarter phenomenon Pebble led.
But we're yet to see a watch with true wow-factor and, for that, many are looking to Apple.
Rumors of an Apple smartwatch have abounded since Pebble first hit the big time. The so-called iWatch has so far failed to materialise in 2013 but will we see Apple get in on the wrist-worn game in 2014?